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User

The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.

If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.

Alex

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Financial UX Design is About Saving People's Lives

Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.

Million Dollar Question: Why Users Reject Easy Banking Solutions

Why do users sometimes still put up with complex banking services, even though they might have experienced an alternative that's much more easy and user-friendly?

Ten Psychology Insights to Design User-Centered Banking

Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.

Information Architecture in Banking can Solve Pain Points

Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...

Purpose-Driven FinTech Design Should Address Brain's Seeking System

Every day, millions of people, both offline and online, do not make their desired purchases. Let's take a look at how to get the Fintech product design right to deal with this.

Three Mistakes in Banking User Experience That Can Lead to a Tipping Point

Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.

People are Stuck with Financial Services, but Banking Technology Could Help

Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.