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User

The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.

Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...

Alex & Linda

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How the Seeking System Can Grow Financial Service Demand

Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective customers who are willing and ready to pay for goods...

Three Mistakes in Banking User Experience That Can Lead to a Tipping Point

Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.

People are Stuck with Financial Services, but Banking Technology Could Help

Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.