User
The user is the key to the success of any financial product. But, how can you know what they really need and deliver up to their expectations? We discover human psychology─habits, behavioral patterns, perception and cognitive biases to empathize the users in the best way possible.
How the Seeking System Can Grow Financial Service Demand
Every day, millions of people, both offline and online, do not make their desired purchases. Unfortunately, financial services is no exception. Let's try to figure out how businesses lose prospective customers who are willing and ready to pay for goods...
Three Mistakes in Banking User Experience That Can Lead to a Tipping Point
Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.
People are Stuck with Financial Services, but Banking Technology Could Help
Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.
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