What is financial UX design?
UX means user experience. So, the financial UX design definition is about engineering and designing digital financial solutions by focusing on the user experience they provide to their customers. Financial UX design practitioners believe that success of digital products in the banking industry depends on customers. That is why they use a range of user centered methods to create digital user interfaces (UI) that meet customers’ needs, and help to solve their tasks in the most simple and intuitive way.
The financial UX design cannot be separated from the financial UI design because those are the two parts of the same process: service design of financial products. The financial user experience is a part of the financial customer experience. Customer experience includes all the touch points in which the customer interacts with the financial institution, but user experience is limited only to digital solutions that are used by customers. That is why the financial benefit of improving the customer experience could be huge, and should be taken into account when planning financial UX design transformation.
Check out the best articles by UXDA about financial UX design.
Your Next Big Product Win? It Depends on Financial UX
In a saturated market, product features alone no longer win hearts—or users. Financial User Experience (UX) has become the game-changer that defines product success or failure. This article uncovers how strategic UX design drives adoption, loyalty, and breakthrough growth for financial products.
Immersed in Dopamine: UXDA’s 10‑Year Anniversary at Digital Art House
In 2025, UXDA celebrated 10 years of transforming the financial industry through emotional user experience design, growing from a bold startup into an award-winning agency with a global impact, serving nearly 100 clients across 39 countries and millions of users worldwide.
How UXDA Redefined 150 Financial Services Through Exclusive Digital Experience Branding
Could design, often seen as an afterthought or just decoration, truly revolutionize finance? The toughest markets need the softest touch. Confident in their beliefs, Alex and Linda embarked on a mission to demonstrate that human-centered design could play a pivotal role in the financial sector.
Could Your Financial App Scare Users Away? Here’s How to Find Out
Too often, financial executives overlook the user experience (UX) of their apps, leading to customer frustration and churn. What if your bank’s app is a UX disaster waiting to happen? Here’s how to find out—and fix it before it’s too late.
Digital Bank Design: A Nightmare for Top Designers, a Playground for UXDA
The world of financial services is a labyrinth of complexity, regulations and high stakes. Despite the allure of high-profile projects and substantial budgets, even the most skilled designers often hesitate to delve into this demanding sector. The primary reason?
UX Case Study: a Bugatti-Caliber Experience for UHNWIs with $200 Billion in Assets
Private Wealth Systems aimed to revolutionize wealth management by delivering a user-friendly and visually stunning solution that meets the luxurious needs of multi-millionaires. Delve deeper to understand how UXDA partnered with Private Wealth Systems to facilitate a fundamental shift in wealth management.
Beyond Features: Value Pyramid to Empower UX in Banking
There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.
GCash UX Case Study: Democratizing Investments for 90M Filipinos
The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.
Runrate UX Case Study: Financial Management Platform for Happiness
This is a UX Case Study of the Runrate app's UX design, that seamlessly combines planning, budgeting and investing with a philosophy of manifesting the future.
Magma UX Case Study: Digitalize NBA Players' Investments to Beat Market Volatility
UXDA designed a next-gen investment platform, for high-net-worth individuals. The aim was to create a quantitative hedge fund product to simplify and enhance the investment experience with cutting-edge technologies.
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