The definition of User Centered Design (UCD) or Human Centered Design (HCD) is: a methodology of creating products or services that provide solutions based on the human or user perspective in a problem-solving process. The term, "user centered design" was first introduced by Donald A. Norman in his 1986 book, User Centered System Design: New Perspectives on Human-computer Interaction.
User expectations are defined in the first stage of the design and became the core of an engineering and validation solution.
User Centered Design in banking, sometimes called Customer Centered Design, is focused on researching and empathizing with banking users to architect financial services that provide for them a delightful user experience. The best service design agencies to hire for such a job are UX design agencies, and especially UXDA, which is the first financial UX design agency of its kind.
User Centered Design methodology includes:
The award-winning UXDA design agency has successfully integrated all of these principles into Financial UX Design Methodology to architect world-class digital financial services.
Check out the best articles by UXDA about User Centered Design in banking.
Out of date back-office systems hold banks back from digitizing and providing the best user experience. We collected a number of real-life cases that demonstrate the dramatic impact inner culture has on customers.
We are witnessing how digital technology disrupts the financial industry. Placing the focus on customer expectations and behavior completely changes the rules of the game ─ something that new technology implementation is not achieving for everyone. Why?
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
Every day, millions of people, both offline and online, do not make their desired purchases. Let's take a look at how to get the Fintech product design right to deal with this.
We are constantly telling the banks that financial design should be clear, simple and helpful in solving user issues. All of them agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me...
Capgemini and Efma released their annual Retail Banking Report and there are 3 key findings about banking user experience.
Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.