What is User Centered Design (UCD) in banking and Fintech?
The definition of User Centered Design (UCD) or Human Centered Design (HCD) is: a methodology of creating products or services that provide solutions based on the human or user perspective in a problem-solving process. The term, "user centered design" was first introduced by Donald A. Norman in his 1986 book, User Centered System Design: New Perspectives on Human-computer Interaction.
The User Centered Design process in banking consists of:
- defining the full user context (e.g., user psychology, user behavior, pain points, user flow of using service or product, interactions)
- identifying the requirements
- designing a solution
- testing the results
User expectations are defined in the first stage of the design and became the core of an engineering and validation solution.
User Centered Design in banking, sometimes called Customer Centered Design, is focused on researching and empathizing with banking users to architect financial services that provide for them a delightful user experience. The best service design agencies to hire for such a job are UX design agencies, and especially UXDA, which is the first financial UX design agency of its kind.
User Centered Design methodology includes:
- user personas
- user scenarios
- use cases, etc.
The main UCD principles in banking and Fintech:
- The design is defined by a deep knowledge of users and their context;
- Users participate in design engineering and development;
- The design is tested and proved on users;
- The design process is iterative;
- The solution design provides a holistic user experience;
- The UCD team has multidisciplinary experience and knowledge.
The award-winning UXDA design agency has successfully integrated all of these principles into Financial UX Design Methodology to architect world-class digital financial services.
Check out the best articles by UXDA about User Centered Design in banking.
Overcoming Mental Blocks in Financial Product Design
When designing an exceptional user experience for innovative banking products, you must be ready to break the rules.
UX Design Review: What Garanti BBVA Said About UXDA
This is a review collected by Clutch, given by Tevfik Kardelen, the Unit Manager of Garanti BBVA Securities responsible of Digital Channels and Marketing.
From Friction to Flow: Enhancing Customer Journey in Banking
Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.
UX Design Review: What Private Wealth Systems Said About UXDA
This is a Clutch review recap of the wealth management platform for UHNWI experience UXDA designed for the Private Wealth Systems.
What The Banking World Can Learn From The TERRA Tragedy
The sudden crash of the Terra coins Luna and UST has proven to be a very painful lesson for the financial world. People need trustworthy financial services that are stable and won't make people lose their entire life savings in 24 hours.
Five Best Practices for UX Research in Financial Services
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
UXDA Wins Platinum At The Summit International Awards
UXDA started 2022 as a Platinum winner in the Financial Marketing category of the Summit International Awards.
Financial UX Design Is About Saving People's Lives
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
Don't Let Financial Experience Fail Ignoring the Problem-Solution Cycle
Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.
Provide Maximum Value to Digital Customers in Finance
How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.
UXDA On The Banking Transformed Podcast By Jim Marous
On the Banking Transformed podcast by the world's TOP 3 influencer Jim Marous UXDA CEO Alex Kreger and Inspiration officer Monika discusses how organizations can use design thinking and improve internal processes, develop better products and services, and enhance the digital consumer experience.
