The definition of user experience design is understanding what the user feels, thinks and does while and after interacting with the digital service through ensuring this user centric service by researching, defining UX strategy, creating information architecture, wireframing, testing and UI design.
User experience can be built purposefully or will appear accidentally. Either way, the user feels and thinks something while interacting with any digital service. The user will be pleased with a delightful experience, and his/her loyalty will therefore grow. That's why user experience design is critically important in the digital age, and should become the main approach in product development.
Digital experience design is a straightforward way to ensure the service matches the customer needs and expectations. User experience engineering includes a set of methods and tools. There are different combinations and practices, but the best user experience design approach should combine deep human psychology and domain expertise. A user experience specialist finds the best way to translate complex technology to the user language, thus providing a simple and intuitive way of using this technology.
Below you will find the best articles by UXDA about user experience design, user experience strategy and user experience consulting.
Magma Capital Funds, a Chicago-based private hedge fund investment manager hired UXDA to design a next-gen investment platform, for high-net-worth individuals. The aim was to create a quantitative hedge fund product to simplify and enhance the investment experience with cutting-edge technologies.
The Central Bank Digital Currencies (CBDCs) could start a new age in banking by impacting the financial customer experience and, as a result, disrupting the traditional business model. Will this CBDC trend be a threat or bailout for the industry, and how can UX design help banks to prepare for it?
Total digitalization has brought changes to the financial industry and the open banking revolution will make UX design crucial in the future.
It is vital for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?
This is a Clutch review recap of the wealth management platform for UHNWI experience UXDA designed for the Private Wealth Systems.
This digital banking CX checklist will help to bring more customer-centricity into your financial service, so that you would be able to delight your customers with a remarkable digital product.
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.
Statistics on how and why Fintech use design to disrupt banking industry. What can we learn from it to gain success?
Why do users sometimes still put up with complex banking services, even though they might have experienced an alternative that's much more easy and user-friendly?
Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.