UX means User Experience, and we define UX process as steps or stages that we need to undertake to evolve from an idea of a digital product to a real-life prototype. UXDA’s UX engineering process consists of seven main steps that include user research, financial product research, stakeholders’ interviews, jobs to be done (JBTD) analysis, user flow diagram, user journey map, digital UX strategy blueprint, UX content strategy, UX testing, etc.
All UX deliverables help to convert the product team to user centered thinking by empathizing with customers’ needs, expectations and pain points. Only through empathy can a business detect the best possible service solutions. UX development is a proven way to increase customer satisfaction and loyalty, both extremely important factors in the digital age.
Check out the best UXDA articles and insights about UX processes in banking and Fintech product design.
Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.
A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.
To make digital financial products demanded, effective banking app design should be based on three complementary approaches.
There are dozens of research methods available, but from our experience to create a user-centered financial product, five key research methods should be highlighted.
We have all experienced the moment when we understand that the time for change has come. Often these changes are associated with personal challenges. Most of the time we want to implement them as soon as possible and in the easiest way. This also...
Finance Digitalisation causes many banks to adjust their approach to the development of their products and services. Today, more and more financial companies evolve by creating user-centered services and simpler and more convenient solutions...
We need to remember that banking future depends on digital channels and UX strategy, not on marketing.