back to latest articles

UXDA Wins European Product Design Award for Hedge Fund Platform UX Design

UXDA Wins European Product Design Award for Hedge Fund Platform UX Design

We are proud to announce that UXDA has been recognized with the prestigious European Product Design Award 2024 (ePDA) for our groundbreaking UX design of the Magma Hedge Fund Platform in the Product User Interface Design category. This accolade celebrates exceptional product design that improves lives, reinforcing our unwavering commitment to creating groundbreaking financial user experiences.

The European Product Design Award (ePDA) celebrates and honors the ingenuity of international product and industrial designers dedicated to enhancing daily lives through practical and innovative creations. By spotlighting well-thought-out designs that blend functionality with creativity, the ePDA promotes the advancement of product design on a global scale, offering exceptional designers a platform for worldwide recognition and exposure.

ePDA is organized and managed by Farmani Group founded in 1985 by Hossein Farmani. Farmani Group holds a number of prestigious competitions that recognize excellence in various creative fields including the International Design Awards, the Architecture MasterPrize, the London International Creative Competition, and the Lucie Awards. With a long history and a reputation for impartiality, the Farmani Group encourages creative innovation and maintains high standards across diverse design disciplines.

Each year, a panel of expert designers and industry leaders recognizes exceptional designs that push boundaries and provide meaningful solutions, evaluating them on creativity, usability, impact, and overall design excellence. Being recognized among such an elite group of designers is a testament to the transformative power of UXDA's human-centered approach.

Magma Hedge Fund Platform: A Revolutionary Investment Solution for Elite Investors

The award-winning Magma next-gen investment platform is a state-of-the-art hedge fund solution designed to empower sophisticated HNWIs (high-net-worth individuals) like NBA and NFL professional athletes and their financial advisors to make smarter investment decisions. Built to meet the challenges of market volatility, the platform combines cutting-edge UX design with advanced data analytics and market insights, delivering a transparent investment experience that reflects Magma’s core values.

The Magma platform was created to:

  • Simplify complex investment decisions: Presenting financial data in an intuitive and digestible format.
  • Enhance user confidence: Equipping users with actionable insights to navigate volatile markets effectively.
  • Ensure security and reliability: Providing a seamless and trustworthy digital environment for asset management.
  • Embed luxury aesthetics: Provide a sophisticated design that reflects users' aspirations and lifestyles.

By focusing on user-centric innovation, UXDA transformed Magma into a tool that seamlessly bridges the gap between financial complexity and user empowerment, offering a next-level experience for both investors and financial professionals. We crafted a bold, unique design that blends precision with innovation, offering a personalized, prestigious experience in every detail. By enhancing the brand’s identity and aligning it with user expectations, we ensured every detail reflects the brand’s values and connects with its audience.

“Winning the European Product Design Award for Magma is more than an honor—it’s a testament to our mission. It underscores the power of combining design excellence with strategic vision to create solutions that drive meaningful impact. This recognition reinforces our commitment to shaping the future of financial UX design and inspires us to continue redefining industry standards.” - Alex Kreger, Founder and CEO of UXDA

Explore case study

The European Product Design Award 2024 adds to UXDA’s remarkable collection of 28 international accolades, solidifying our reputation as a trailblazer in financial product design. At UXDA, we specialize in creating exclusive, customized design solutions that transcend generic approaches, crafting experiences perfectly aligned with each brand’s unique vision and identity. By combining empathy-driven design with cutting-edge innovation, we deliver financial products that build trust, enhance loyalty, and drive business growth. UXDA remains steadfast in its mission to redefine next-generation financial experiences, setting new standards for the industry.

As we celebrate this milestone, we remain committed to pushing the boundaries of financial UX design. Let’s continue to create digital products that inspire, empower, and innovate.

Discover the stories behind our award-winning financial products on our blog and see how we’re shaping the future of digital banking.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

UXDA Receives Red Dot 2025 for Liv X Lifestyle Banking Experience

UXDA has won another Red Dot Award in "Interface & User Experience Design" for Liv X — the UAE’s first lifestyle-driven digital banking app, powered by Emirates NBD. This recognition reinforces UXDA’s role as a financial UX pioneer, redefining how banking apps enhance modern lifestyles.

Digital Banking Customer Experience Trends for the Breakthrough

What is needed to achieve a breakthrough in the post-pandemic world? Here are 10 digital banking customer experience trends to find the right strategy.

Fifteen Core Design Concepts Every Financial Product Leader Should Know

These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.

AI in Banking: From UX Upgrade to Transforming Mankind

If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.

Detecting Experience Friction Before Users Abandon Your Financial App

Too often, financial executives overlook the user experience (UX) of their apps, leading to customer frustration and churn. What if your bank’s app is a UX disaster waiting to happen? Here’s how to find out—and fix it before it’s too late.

From Outdated to Outstanding: 10 Experience Redesigns in Fintech and Banking

Today's consumers seek seamless, intuitive and emotionally resonant interactions with their financial institutions. We offer ten examples of how financial products can be transformed to exceed expectations and create an emotional connection through a stunning UX design by UXDA.

UXDA Wins Platinum At The Summit International Awards

UXDA started 2022 as a Platinum winner in the Financial Marketing category of the Summit International Awards.

Emirates NBD Case Study: Driving Ecosystem ROI with Strategic UX in Middle East Banking

This case study delves into how the strategic UX approach transformed Emirates NBD’s digital ecosystem, setting a new standard of excellence for digital banking worldwide and solidifying the Emirates NBD brand’s position as a leader in the Middle East financial industry.

Why Non-Purpose-Driven Banks Are Losing Customers

How can purpose-driven banking save banks from losing millions? The main challenge is how to align banking services and products with a human-centered purpose.

ABOUT THE AUTHOR

Alex
Alex, Founder & CEO

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.

Tamara
Tamara, Senior UX Strategist & Consultant

Tamara is dedicated to always reaching the best possible result while paying close attention to detail. Her 12-year long experience in banking working with card issuance, acquiring and eCommerce allows her to have a deep understanding of the financial service specifics and provide the best experience for users.

Anastasija
Anastasija, UX Strategist & Consultant

Anastasija's six years of experience in various banking departments have nurtured a strong desire to simplify and clarify essential banking processes, ultimately improving people's lives. Her dedication to UX design is founded on the belief that user-centered design is crucial for enhancing financial experiences.