UXDA, an exclusive financial user experience design agency, has been honored with the prestigious German Design Award 2025 for its exceptional UX design of my.t money, a financial SuperApp created for Mauritius Telecom—the largest telecommunications provider and one of the most beloved brands in Mauritius.
The German Design Award is a globally recognized distinction, celebrating outstanding, holistic and exemplary design achievements across several industries. Established 13 years ago, it is the official design award for Germany presented by the German Ministry for Economics and Technology. The list of winners includes such famous brands as BMW, Mercedes-Benz, Robert Bosch, Loewe AG, Porsche, Audi and others. The award continues to set the standard in design excellence, with entries from 59 countries in 2025 alone.
This accolade builds on the success of UXDA’s my.t money app design, which received two Red Dot Awards last year, further solidifying my.t money as a benchmark of design excellence in finance.
The German Design Award highlights designs that drive innovation and have a transformative impact within their industries. my.t money exemplifies this vision, earning recognition in the "Excellent Communication Design" category for its role in digitalizing the lives of Mauritians and shaping the future of finance on a national scale.
The my.t money SuperApp redefines convenience for modern Mauritians, offering a powerful digital companion that seamlessly integrates financial and lifestyle services into one intuitive platform. With over 200 use cases, the app enables seamless bill payments, savings, recharges and more, as well as a powerful rewards program. It also offers dozens of integrations, enabling users to conveniently purchase everyday essentials—from transportation tickets to insurance. Designed to simplify daily life, it eliminates the need for multiple apps by empowering more than 100,000 monthly users with an all-in-one solution.
“Receiving the German Design Award 2025 for the my.t money SuperApp is an incredible honor that celebrates the power of user-centric design in the financial industry. This recognition is not just a milestone for us but a testament to the value of empathy, creativity and innovation in shaping modern digital banking experiences.” - Linda Zaikovska-Daukste, Co-Founder and CFO of UXDA
For Mauritius Telecom, my.t money marked a bold step forward, transforming the telecom brand into an influential player and innovator in the financial sector. With a vision to evolve into a digital bank, Mauritius Telecom embraced this financial SuperApp as a cornerstone of its journey toward becoming a leader in digital finance.
To bring this vision to life, UXDA faced the challenge of designing a feature-rich app that remains user-friendly and approachable. Through meticulous planning, in-depth exploration and validation of hundreds of user scenarios, the UXDA team ensured a seamless experience that balances innovation with simplicity, making my.t money a trusted partner for modern living.
“Designing a financial SuperApp for a telecommunication company requires thinking beyond immediate functionality. my.t money reflects a forward-looking approach, creating a seamless connection between digital branding, user experience and the future of financial services. This recognition underscores how design, when guided by strategy, can amplify brand impact and redefine industry boundaries.” - Alex Kreger, Founder and CEO of UXDA
With the German Design Award joining its impressive portfolio of 28 international accolades, UXDA reinforces its position as a pioneer in financial product design. Renowned for crafting exclusive, tailored design solutions, we go beyond one-size-fits-all approaches to deliver bespoke experiences aligned with each brand’s unique vision and identity. By blending empathy-driven design with innovation, we create financial products that inspire trust, foster loyalty and drive growth. UXDA’s commitment to redefining next-gen financial experiences continues to set a new benchmark in the industry.
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If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.
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