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Purpose-Driven Product Design

What is purpose-driven product design in finance and banking?

The UXDA team defines purpose-driven product design as an iterative process of planning and delivering maximal value to the customer using digital channels. Purpose-driven banking design employs user experience design methodology and user interface design tools to create solutions that solve customers’ problems.

In the digital age, demand for digital product designers has significantly increased. Every industry digitizes rapidly, and finance is no exception. The purpose-driven design agency UXDA provides the financial industry with full expertise and services to architect, design and prototype user-centered financial products.

Purpose-driven banking design requires extensive knowledge and experience in finance, UX and UI design, business, marketing, psychology and user behavior. As one of the leading digital product design companies for financial products, UXDA has combined years of experience in serving 70+ financial institutions in 27 countries, becoming the leader in financial UX design.


Check out the best UXDA articles about digital product design for banking and Fintech.

Join the Digital Flash Mob: Humanize Finance Using AI Neural Networks

We launched the digital flashmob to discover possibilities of humanizing finance provided by AI and neural network innovations. Join us in this flashmob to empower the initiative of humanizing finance around the world.

Implement Digital Strategy in Financial Services through Design

Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.

Shift Perspective to Improve Financial Products with a UX Audit

Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.

Banking Innovation Only Thrives in Design-Mature Financial Organizations

A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.

Magma UX Case Study: Digitalize NBA Players' Investments to Beat Market Volatility

UXDA designed a next-gen investment platform, for high-net-worth individuals. The aim was to create a quantitative hedge fund product to simplify and enhance the investment experience with cutting-edge technologies.

How Purpose-Driven Banking and Fintech Create Next-Gen Products

Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs

DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.

Anthem for UXDA's B-day: World Class Achievements Within 7 Years

7 years ago in April we published our first Future Bank UX concept as a landing page, that later become UXDA home page. This is where our story began. Happy Birthday UXDA!

The UX Matrix: Grow a Customer-Centric Banking Culture

Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?

Two iF Design Awards 2022 Makes UXDA the Most Awarded Fintech UX Design Agency

UXDA wins two iF Design Awards 2022 with Goalry and Kids Banking App

Digital Transformation in Banking Based on Purpose-Driven Strategy

Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.