UX means "User Experience." Design is a process of making plans or a visual appearance for something. The definition of UX design is to create an architecture and user interface of digital service with the aim of impacting what the user feels, thinks and does while and after interacting with this service. So, in financial services, UX design allows for the creation of digital products that provide critical solutions to customers based on their needs, expectations and habits, thus easing their lives and helping to maintain their wealth.
The term User Experience (UX) was popularized by Donald Norman in the 1990s. UX design is an approach to build a user experience based on a set of methods and tools. The best UX design dives deeply into understanding human psychology and behavior while interacting with services and the context in which motives to use the service is born. This is made possible by conducting a range of UX services, including user research, user testing, mapping user flows and user journeys, card sorting, prioritizing user scenarios, etc.
Below you will find the best articles by UXDA about practicing UX design in designing financial products for banking and Fintech.
This digital banking CX checklist will help to bring more customer-centricity into your financial service, so that you would be able to delight your customers with a remarkable digital product.
The product designers hired for digital banking transformation can either leverage the impact of design and customer experience OR completely sabotage the entire project leading to huge losses not only in terms of money but also customer trust and loyalty.
If we look a bit further, we can see the disruptive perspective of AI that will go well beyond banking, completely transforming digital customer experience, and even providing super-powers to mankind.
Can you improve the customer experience of your financial app in just a few days? In our four-article series, we guide you through 20 examples that demonstrate how it's possible to quickly improve the customer experience of your financial product using the power of financial UX design.
Thousands of digital financial services do not achieve their goals. This is partly due to the design or, specifically, to the financial UX design misconceptions.
We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.
Looking for a way to engage your users with the best possible financial design but don't how? What does it feel like to work with the world's leading financial design agency? In a series of articles, we are inviting you to join the journey of our clients.
There are hugely successful digital companies that achieve fantastic results with minimal resources. What's their secret? We’ve identified five brilliant trends that lead the transition to digital and make it successful.