Premier Blog on Financial UX Design and UX Innovation
There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.
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Bineo UX Case Study: Designing the First 100% Digital Bank in Mexico
Banorte boldly launched Bineo, Mexico's first all-digital bank, aiming to revolutionize the market and cater to tech-savvy customers. Dive into this case study to learn how UXDA's collaboration with the team at Banorte initiated a new dedicated digital banking journey for Mexicans.
$23 Billion's Failure of Sales-Driven Mindset in Retail Banking
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.
Carson UX Case Study: Crafting Purpose-Driven Platform for Financial Advisors
To ensure clients' dreams are realized through financial advisor strategies, Carson Group has created a powerful financial advisory platform and has become the frontrunner of purpose-driven financial innovations.
GCash UX Case Study: Democratizing Investments for 90M Filipinos
The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.
AI Humanizes Finance: Next-Gen Financial Brand Marketing
There is another promising area of AI use for financial brands ─ marketing and brand communication. The UXDA team assessed the potential of humanizing financial brands using ChatGPT and Midjourney by creating digital mascots based on the mobile service interface.
UX Case Study: Reshaping Future Banking App through UX/UI Audit
UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.
Future Banking Trends: Enable Next-Gen Financial UX
Future Banking Trends include technologies such as Generative AI, the metaverse, the blockchain, embedded banking, DeFi with CBDCs, and open banking which are creating the next-gen financial UX.
UX Case Study: Challenges of Business Banking Transformation
SME owners often face the challenge of adapting business strategy to a highly dynamic environment while simultaneously managing day-to-day financial operations. It's like Formula 1 racers, where only precise and quick decisions can save them from failure.
