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UX Strategy

This article delves into the tension between the urgent need for next-gen, customer-centered financial products and the significant hurdles financial brands must overcome to deliver them and achieve digital excellence.

Use the Value Pyramid to Differentiate Your Financial Product

There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.

Banking Customer Experience Killer: Sales-Driven Mindset Costs $23 Billion

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Digital Transformation in Banking: Purpose-Driven Strategy

Digital transformation in banking refers to the comprehensive integration of digital technology into all areas of banking, fundamentally changing how banks operate and deliver value to customers.

UX Case Study: Reshaping Future Banking App through UX/UI Audit

UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.

Implement Digital Strategy in Financial Services through Design

Can your financial company get more from design than just a standard interface for digital services? Absolutely! But there is one thing without which it is impossible to get the most out of your design initiatives.

Banking Innovation: Next-Gen UX to Survive Industry Disruption

As the usage of physical cash diminishes and digital consumption skyrockets, traditional banks are undergoing a seismic shift to adapt to changing customer preferences. Digital transformation is reshaping industries and consumer behaviors, and the banking sector stands at a crossroads, poised to redefine our financial experiences in unprecedented ways.

Shift Perspective to Improve Financial Products with a UX Audit

Customer-centric UX audit bridges the data and human experience, transforming raw information into actionable insights. This approach is not about embarking on grand, resource-intensive research projects but about switching angles to detect the most impactful areas for improvement.

Banking Innovation Only Thrives in Design-Mature Financial Organizations

A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.

Instead of Design Sprints in Banking, Run a UX Marathon to Move from Channel to Product

Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.