back to latest articles

UX Strategy

A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.

Instead of Design Sprints in Banking, Run a UX Marathon to Move from Channel to Product

Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.

Next-Gen Digital Banking Design: Top 10 UX Strategies Unveiled

What is the main difference between next-gen financial products and legacy services, and what do financial institutions need to create next-gent digital offerings?

From Hero to Zero: The Fatal Impact of a Poor Product Launch in Banking

A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.

The UX Formula for Customer Engagement in Banking

This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.

How UX Can Help Banks Navigate the Digital Transformation Maze

Why are 78% of companies failing to achieve their digitalization goals? The digital transformation in banking must consider one key thing to succeed.

Banking on Purpose: How Fintechs Are Creating Tomorrow's Financial Solutions

Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

UXDA's Experience Pyramid: Effective Banking App Design

To make digital financial products demanded, effective banking app design should be based on three complementary approaches.

10 Red Flags: Is It Time to Redesign Your Financial App?

It is vital for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?

From Friction to Flow: Enhancing Customer Journey in Banking

Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.