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UX Strategy

Apple tells us a fantastic story about how a small company that started out serving Silicon Valley became the largest and most famous company that forms our world. We believe that any financial brand can use Apple's design-driven approach to super-charge its business.

Alex & Linda

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Close the Customer Experience Gap: Blindspots That Ruin Digital Banking

How would you react if your FI spent half a million and 2 years on developing a new app but after launching it, the customer satisfaction decreased? There are 7 non-obvious factors that can either lead you to a digital breakthrough OR completely sabotage it.

Digital Banking Strategy: Stay Ahead of the Competition with CX

How can digital banking gain a significantly greater competitive advantage from the banking CX strategy?

Bonding Digital Banking Brands and Customers through Financial UX Design

What does it take to create a banking app that bonds clients and financial institutions? How does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers? UX strategist, UXDA CEO Alex Kreger provides answers.

Banking Experience: Time to Overcome Digital Age Challenges

How to ensure a positive banking customer experience? Uncover it through 20+ customer experience researches and banking CX design tips.

Digital Banking UX Design: Challenges & Opportunities

20 straightforward banking UX design trends, challenges and opportunities to create amazing financial services.

Don't Let Financial Experience Fail Ignoring the Problem-Solution Cycle

Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.

Provide Maximum Value to Digital Customers in Finance

How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.

Financial UX Design Methodology: the Value Pyramid

We have all heard about products that offer multiple features but still do not retain their market share. On the other hand, there are the “lucky ones” that seem to do nothing but get incredible demand.

UXDA Methodology: Banking Needs Purpose-Driven Mindset for the Digital Age

There are hugely successful digital companies that achieve fantastic results with minimal resources. What's their secret? We’ve identified five brilliant trends that lead the transition to digital and make it successful.