As the financial industry evolves, digital products will remain central to a bank's identity and perception, making digital product design and UX key elements of banking strategy, brand identity, and profitability.
The digital transformation of banking is an illusion—modernization will never truly end. Traditional banking, with branches and manual processes, is obsolete. To stay relevant, banks must operate like tech companies, driving continuous innovation and enhancing customer experience.
How prepared are traditional banking players? Despite all their experience, resources, confidence, and influence, could they still fail their customers, leaving them stranded in the 'digital' space like NASA astronauts? The standoff between Boeing and SpaceX in space suggests this is entirely possible, but there is a solution.
Too often, financial executives overlook the user experience (UX) of their apps, leading to customer frustration and churn. What if your bank’s app is a UX disaster waiting to happen? Here’s how to find out—and fix it before it’s too late.
Many banks believe that packing their apps with countless features and the latest technology will attract and retain users. However, this approach often results in the opposite effect, driving users away due to overwhelming complexity.
These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.
The world of financial services is a labyrinth of complexity, regulations and high stakes. Despite the allure of high-profile projects and substantial budgets, even the most skilled designers often hesitate to delve into this demanding sector. The primary reason?
When banking executives face costly digital transformation, they often wonder why customers complain about their "intuitive" services. The real issue isn't the users but the complex and unintuitive interfaces they navigate.
Modern banking executives must innovate effectively in a rapidly evolving digital landscape. While drawn to AI, blockchain, cloud infrastructure, and open banking APIs, they often overlook user experience (UX). This article explores how a user-driven approach to innovation can ensure financial brands' survival and success in the digital age.
Integrating AI into banking services will obviously revolutionize the user experience in financial services, offering real-time advice and 24/7 transaction monitoring. The main question is which AI will serve banking first ─ on-device AI or cloud-based AI? Let’s compare!