Experience. Insights. Influence.

Sharing is caring

300,000 readers across 127 countries follow UXDA's insights and integrate our knowledge to humanize the financial industry. You can also listen to UXDA podcast on

This article delves into the tension between the urgent need for next-gen, customer-centered financial products and the significant hurdles financial brands must overcome to deliver them and achieve digital excellence.

Ten Psychology Laws to Design Human-Centered Financial Apps

Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.

Use the Value Pyramid to Differentiate Your Financial Product

There are 5 levels that determine the value of the product to the customer. They are associated with basic human motives derived from Maslow's hierarchy of needs.

Bineo UX Case Study: Designing the First 100% Digital Bank in Mexico

Banorte boldly launched Bineo, Mexico's first all-digital bank, aiming to revolutionize the market and cater to tech-savvy customers. Dive into this case study to learn how UXDA's collaboration with the team at Banorte initiated a new dedicated digital banking journey for Mexicans.

Most popular

How could finance companies upgrade their banking ecosystem to a mobile banking Super App using 10 Fintech trends?

UX Case Study: How to Design a Mobile Banking Super App

480856 reads

UX Case Study: How to Design a Mobile Banking Super App

480856 reads

UX Case Study: How to Design a Mobile Banking Super App

How could finance companies upgrade their banking ecosystem to a mobile banking Super App using 10 Fintech trends?

Alex & Linda & Andrew

0

UX Case Study: Luxury Mobile Banking App Design for Emotions

405322 reads

UX Case Study: Luxury Mobile Banking App Design for Emotions

The case study of multi-awarded Light Bank guides how to design the simple and beautiful luxury banking mobile app, at the same time keeping the full-scale banking functionality.

Alex & Linda & Andrew

0

ITTI UX Case Study: Next-Gen Core Banking Digital Transformation in the Cloud

231483 reads

ITTI UX Case Study: Next-Gen Core Banking Digital Transformation in the Cloud

With ITTI Digital’s permission, we are sharing an exclusive step-by-step case study on designing a next-generation banking back office that will definitely become a game changer in the industry.

Inese & Alex

0

Banking Customer Experience Killer: Sales-Driven Mindset Costs $23 Billion

We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Carson UX Case Study: Crafting Purpose-Driven Platform for Financial Advisors

To ensure clients' dreams are realized through financial advisor strategies, Carson Group has created a powerful financial advisory platform and has become the frontrunner of purpose-driven financial innovations.

GCash UX Case Study: Making Investment Easy and Accessible for over 90M Filipinos

The new and improved GInvest service was aimed to provide Filipinos with an investment opportunity that previously seemed unattainable. An experience designed by UXDA is set to transform the mindset of 90 million Filipinos, showing that investing isn't only for rich and financially savvy people.

Digital Transformation in Banking: Purpose-Driven Strategy

Digital transformation in banking refers to the comprehensive integration of digital technology into all areas of banking, fundamentally changing how banks operate and deliver value to customers.

Humanizing Finance: AI-Infused Financial Brand Marketing on Social Media

There is another promising area of ​​AI use for financial brands ─ marketing and brand communication. The UXDA team assessed the potential of humanizing financial brands using ChatGPT and Midjourney by creating digital mascots based on the mobile service interface.

UX Case Study: Reshaping Future Banking App through UX/UI Audit

UXDA's UX audit helped to enhance the user experience without designing a new mobile app from scratch, saving the company resources. This article uncovers our UX/UI audit approach to evaluating the digital product and strategic intervention for maximum impact with minimal effort.