What is financial UX methodology?
Financial UX methodology, created by Alex Kreger and used in the financial UX design agency UXDA, is a user-centered approach for designing digital financial services. Financial UX methodology includes a set of frameworks to ensure not only the creation of a demanded financial product, but one that will help in the digital banking transformation:
- UX success formula
- UX culture matrix
- Experience mindset
- Value pyramid
- Design pyramid
- Experience pyramid
- Problem-solution cycle by UXDA
- Double Diamond of design thinking
As opposed to traditional customer experience design methodology, financial UX methodology is adapted for complex financial services, taking into account financial industry specifics. It was developed over 15 years and proven through collaboration with 70+ financial institutions in 32 countries.
Check out the best articles by UXDA that address financial UX design methodology.
Banking Customer Experience Killer: Sales-Driven Mindset Costs $23 Billion
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.
Customer Engagement in Banking: New Formula to Improve It
This formula could be applied to gain business breakthroughs and improve customer engagement in banking by adding just 4 key aspects to your business.
How Purpose-Driven Banking and Fintech Create Next-Gen Products
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.
UXDA's Experience Pyramid: Effective Banking App Design
To make digital financial products demanded, effective banking app design should be based on three complementary approaches.
Discussion Panel: Magic of the Customer Journey Map in Digital Banking
Our key UX architects answering why the User Journey Map sometimes works magic, and how it benefits financial companies.
UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs
DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.
How To Improve Your Banking Customer Experience
It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
The UX Matrix: Grow a Customer-Centric Banking Culture
Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?
UX Case Study: How to Design Best Digital Bank For Kids
How could parents ensure their kids' financial future? UXDA explored this challenge with a research-based purpose-driven banking app concept. It provides insights into how an app could impact family relationships and ensure children's successful inclusion in the modern digital economy.
About UXDA: A Boutique UX Agency Humanize Financial Services in 36 Countries
We are the UXDA - passionate experts in finance and UX design who turn products into a Digital Advantage for purpose-driven financial brands. Read our story.
Close the Customer Experience Gap: Blindspots That Ruin Digital Banking
How would you react if your FI spent half a million and 2 years on developing a new app but after launching it, the customer satisfaction decreased? There are 7 non-obvious factors that can either lead you to a digital breakthrough OR completely sabotage it.
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