Digital banking design can be defined as follows: the design process of digital banking products for traditional banks, challenger banks and neobanks.
Digital banking design services appeared because of the digital disruption in the banking industry that forced digitization in banking. It started with internet banking solutions and continued in mobile banking and wearable banking. Now we are on the verge of immersive banking, which includes conversational banking, virtual banking and augmented reality banking.
Digital banking design services cannot be delivered by an average design agency because it requires deep domain competence and experience in banking as well as specific skills in designing digital banking solutions. The absence of this expertise could put banking design at serious risk.
The main aim of digital banking design is to architect financial services that will deliver the best digital banking user experience (UX) to customers, providing a simple and clear solution for their financial needs. So, digital banking UX becomes a key indicator of well-performed digital banking design. You can find great examples of digital banking design in such digital-only banks as Revolut, Monzo, Monese, Starling Bank, Atom Bank, N26, Tandem Bank, Curve, or in a UXDA-designed collection of financial interfaces.
Check out the best articles by UXDA about digital banking design.
It's no secret - user experience is what differentiates demanded digital financial products from failures. The question is - how to keep up, creating a customer experience that WOWs?
The sudden crash of the Terra coins Luna and UST has proven to be a very painful lesson for the financial world. People need trustworthy financial services that are stable and won't make people lose their entire life savings in 24 hours.
Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.
UXDA started 2022 as a Platinum winner in the Financial Marketing category of the Summit International Awards.
The UXDA team has highlighted 10 design trends that demonstrate the evolution of digital financial products and the way financial interfaces are created and perceived by the users.
Apple tells us a fantastic story about how a small company that started out serving Silicon Valley became the largest and most famous company that forms our world. We believe that any financial brand can use Apple's design-driven approach to super-charge its business.
The product designers hired for digital banking transformation can either leverage the impact of design and customer experience OR completely sabotage the entire project leading to huge losses not only in terms of money but also customer trust and loyalty.
What leads to a bad outcome when it comes to customer experience design in financial services?
How Fintechs and progressively thinking financial brands uncover amazing possibilities by implementing the power of UX not only into app development, but also into a company's DNA.
There's no doubt that banking in Metaverse will take the customer experience to a brand new. What can you expect, and what's the best way for the banking industry fully embrace the opportunities of the digital future?
What does it take to create a banking app that bonds clients and financial institutions? How does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers? UX strategist, UXDA CEO Alex Kreger provides answers.