What is digital transformation in banking and how could UX design help?
Digital transformation in banking and financial services is the complete digital technology integration into all processes of a financial institution, changing the basics of company operation and the customers they serve.
Digital transformation in banking requires not only adapting new financial technologies, but primarily establishing a cultural switch to ensure a user centered approach in creating digital banking solutions that delight users.
The following are some different digital transformation types:
- Digital transformation in retail banking
- Digital transformation in commercial banking
- Digital transformation in investment banking
All of these have a similar roadmap and provide digital transformation risks in banking. If you ignore customers’ expectations and needs for digital banking services, this could decrease demand and ruin transformation. A successful digital banking transformation strategy must be user centered, refocusing the entire organization on delivering maximum value to its customers, thus winning their loyalty and support.
Check out the best articles by UXDA about digital transformation in banking.
UX Case Study: Applying ChatGPT Experience to Conversational Banking
ChatGPT in banking could fuel new types of products, more personalized and more connected to users, so this case study explores actual experience with conversational banking design. LivePerson approached UXDA with a mission to infuse love into finance through an innovative banking app.
How Purpose-Driven Banking and Fintech Create Exceptional Products
Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.
How to Hire Right Fintech Designers to Create Best Financial Products in 2023
Discover how to choose the right fintech designers for your financial company's digital product and secure a digital advantage in the highly competitive financial industry in 2023.
Financial Services In The Metaverse: The Glue For A Creative Economy
The metaverse will become the next global milestone after the digital transformation in the next few decades.
Fintech UI Design: 20 Tips to Improve Mobile Banking Products
Is it possible to improve the customer experience of a financial app in just a few days? Check out our guide with 20 examples that demonstrate how you can skyrocket the user experience of mobile banking solutions using the power of financial UX design.
What The Banking World Can Learn From The TERRA Tragedy
The sudden crash of the Terra coins Luna and UST has proven to be a very painful lesson for the financial world. People need trustworthy financial services that are stable and won't make people lose their entire life savings in 24 hours.
🎧 The UX Matrix: Grow a Customer-Centric Banking Culture
Companies with disruptor culture have the greatest potential. These businesses maximize their chances of success with Value and Design. These elements affect the formation of customer experience within any business. How finance companies can use this knowledge to establish disruptive culture?
How to Strengthen Purpose-Driven Strategy in Banking
Never before, it has been so critical to focus on the customers because they are the ones who determine whether the financial service will exist after the COVID-19 crisis.
Why Non-Purpose-Driven Banks Are Losing Customers
How can purpose-driven banking save banks from losing millions? The main challenge is how to align banking services and products with a human-centered purpose.
🎧 Digital Banking Customer Experience Trends for the Breakthrough
What is needed to achieve a breakthrough in the post-pandemic world? Here are 10 digital banking customer experience trends to find the right strategy.
AI in Digital Banking Will Disrupt the Financial CX
Will AI make customers' lives better than ever before or become dangerous if applied without human eccentricity?
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