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UX Design Success Story: Shaping the business mentality

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UX Design Success Story: Shaping the business mentality

Looking for a way to engage your users with the best possible financial design but don't know how? What does it feel like to work with the world's leading financial design agency? In a series of articles, we are inviting you to join the journey of our clients and explore their insights collected by Clutch about the work of UXDA.

UX Design Core Banking Transformation Review by ITTI Digital

This is a review collected by Clutch, given by Hector Ojeda, the Innovation Manager of ITTI Digital for which UXDA delivered a UX transformation of a 15-year old core banking solution.

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What Did You Find Most Impressive About UXDA?

They were the first company we've used for UX/UI design, and it was a perfect experience. Not only did their team give us the deliverables we wanted, but we also learned a lot about the whole process.

We learned that, besides design, we could focus on the UX and what the users want. It was a different approach than what we were used to. With this new process, we considered the feelings and necessities of the user.

We chose UXDA because of the quality of their work. It matched what we were looking for as they deliver the boldest design interfaces. The most valuable deliverable from UXDA's work was the experience of working in a project using design thinking methodology.

The biggest positive impact that UXDA gave our company, is the help to shape our mentality with the solutions we build, to stop focusing only on the functionalities and to start seeing the problem from the user point of view, understanding their pain points and feelings.

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How Did You Come to Work With UXDA?

I saw a tweet from Alex (Founder & CEO, UXDA), in which he talked about a new design for banking applications. The design was not what we'd usually find in the market. Following that, I investigated the project more while evaluating competitors using Clutch. Because of their focus on designing financial applications, I chose UXDA.

What Evidence Can You Share That Demonstrates the Impact of the Engagement?

After each delivery, we made a presentation to the local team. All of the reactions were excellent.

At the end of the project they delivered product motion video and it was quite spectacular. Everyone reacted positively and were eager to start using the system.

How Did UXDA Perform From a Project Management Standpoint?

We used Google Meet for meetings, Slack for chatting, and Basecamp for file sharing. They sent us weekly progress reports. The reports detailed what was being worked on, how many hours were being dedicated, and what the next goals and deliverables would be. The whole process with UXDA's team was clear.

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What Challenge Were You Trying to Address With UXDA?

The business goal was to create a new interface, keeping in mind the user experience. We already had an application that solved our business requirements, but it was more than ten years old.

What is the Status of This Engagement?

Our engagement with UXDA started in January 2019, and the design project wrapped up in July.

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What Was the Scope of Their Involvement?

The team at UXDA was tasked with designing the whole interface of a new application we were building. Based on our previous app, we started from scratch before UXDA took over the UX/UI design. We created the designs little by little, beginning with the wireframes.

Before the design took place, we completed a lot of research. We conducted interviews based on the questions that they sent us. They also researched our competitors and how we used our older application.

UXDA produced a motion video as well. It displayed how the application was going to function.

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What is the Team's Composition?

There were multiple people on their team with different roles. I mainly worked with their UX architect, who had a team of UX and motion designers.

Read the full review on Clutch

Read our exclusive step-by-step case study on how UXDA designed this next-generation banking back office that will definitely become a game-changer in the industry:

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

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ABOUT THE AUTHOR

Alex
Alex, Founder/ CEO/ UX Strategist

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.