back to latest articles

UX Design Success Story: Shaping the business mentality

0

UX Design Success Story: Shaping the business mentality

Looking for a way to engage your users with the best possible financial design but don't know how? What does it feel like to work with the world's leading financial design agency? In a series of articles, we are inviting you to join the journey of our clients and explore their insights collected by Clutch about the work of UXDA.

UX Design Core Banking Transformation Review by ITTI Digital

This is a review collected by Clutch, given by Hector Ojeda, the Innovation Manager of ITTI Digital for which UXDA delivered a UX transformation of a 15-year old core banking solution.

core-banking-ux-design-uxda-dashboard

What Did You Find Most Impressive About UXDA?

They were the first company we've used for UX/UI design, and it was a perfect experience. Not only did their team give us the deliverables we wanted, but we also learned a lot about the whole process.

We learned that, besides design, we could focus on the UX and what the users want. It was a different approach than what we were used to. With this new process, we considered the feelings and necessities of the user.

We chose UXDA because of the quality of their work. It matched what we were looking for as they deliver the boldest design interfaces. The most valuable deliverable from UXDA's work was the experience of working in a project using design thinking methodology.

The biggest positive impact that UXDA gave our company, is the help to shape our mentality with the solutions we build, to stop focusing only on the functionalities and to start seeing the problem from the user point of view, understanding their pain points and feelings.

what-did-you-find-most-impressive-about-uxda.jpg

How Did You Come to Work With UXDA?

I saw a tweet from Alex (Founder & CEO, UXDA), in which he talked about a new design for banking applications. The design was not what we'd usually find in the market. Following that, I investigated the project more while evaluating competitors using Clutch. Because of their focus on designing financial applications, I chose UXDA.

What Evidence Can You Share That Demonstrates the Impact of the Engagement?

After each delivery, we made a presentation to the local team. All of the reactions were excellent.

At the end of the project they delivered product motion video and it was quite spectacular. Everyone reacted positively and were eager to start using the system.

How Did UXDA Perform From a Project Management Standpoint?

We used Google Meet for meetings, Slack for chatting, and Basecamp for file sharing. They sent us weekly progress reports. The reports detailed what was being worked on, how many hours were being dedicated, and what the next goals and deliverables would be. The whole process with UXDA's team was clear.

uxda-portfolio-financial-digital-product-inspire-industry-ux-1669633293.jpg

What Challenge Were You Trying to Address With UXDA?

The business goal was to create a new interface, keeping in mind the user experience. We already had an application that solved our business requirements, but it was more than ten years old.

What is the Status of This Engagement?

Our engagement with UXDA started in January 2019, and the design project wrapped up in July.

core-banking-ux-design-uxda-success

What Was the Scope of Their Involvement?

The team at UXDA was tasked with designing the whole interface of a new application we were building. Based on our previous app, we started from scratch before UXDA took over the UX/UI design. We created the designs little by little, beginning with the wireframes.

Before the design took place, we completed a lot of research. We conducted interviews based on the questions that they sent us. They also researched our competitors and how we used our older application.

UXDA produced a motion video as well. It displayed how the application was going to function.

core-banking-ux-design-uxda-login

What is the Team's Composition?

There were multiple people on their team with different roles. I mainly worked with their UX architect, who had a team of UX and motion designers.

Read the full review on Clutch

Read our exclusive step-by-step case study on how UXDA designed this next-generation banking back office that will definitely become a game-changer in the industry:

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

UXDA Wins Platinum At The Summit International Awards

UXDA started 2022 as a Platinum winner in the Financial Marketing category of the Summit International Awards.

15 Design Concepts Every Financial Product Owner Should Know and Use

These principles enhance user experience, ensure products are efficient and engaging and align with business goals. By applying these design concepts, financial product owners can create user-friendly, intuitive, next-gen digital services that empathize with users, organize content logically and design accessible, visually appealing interactions.

Digital Banking Breakthrough Success Story: From Outdated to Award-winning Core Banking

For anyone who knows how the banking back-office system looks like it would be a surprise that something of such complexity can win the Academy award of design - the IF design award. There’s a story behind every grand victory and we want to share it with you today.

UX Design Success Story: Shaping the business mentality

UXDA review by ITTI Digital for which UXDA delivered a UX transformation of a 15-year old core banking solution.

How Procurement Teams Undermine Digital Banking—And How to Fix It

Effective procurement is crucial for digital banking success. While some teams focus solely on cost, others prioritize strategic expertise and quality, leading to stronger, more impactful products. Explore the key factors that make the difference.

UXDA Delivers Design for Best Digital Banking Platform Vendors

UXDA team is happy to see our partners between TOP11 global banking software vendors and is grateful for the opportunity to reinvent financial industry through customer-centered financial design.

User Experience Tips on How to Design Financial Product

Any successful business starts with a solution-to-solve problem, but not every solution is usable enough. So, what can be done?

Psychology Meets Finance: 10 Laws for User-Centered App Design

Let's explore the psychology of financial and banking product users by looking into their minds, behaviours and main aspects of why certain products are disliked while others are desired.

How to Choose the Best Banking Software Vendors in Terms of UX

The digitalisation of the banking industry is rising, especially due to ready-to-use digital banking solutions provided by IT vendors. But are these solutions really best for their users? What threats can appear for the financial industry in the future...

ABOUT THE AUTHOR

Alex
Alex, Founder & CEO

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.