back to latest articles

UX/UI Audit Review: What UNFCU Said About UXDA

0

UX/UI Audit Review: What UNFCU Said About UXDA

We are privileged to have contributed to the long-term strategy of enhancing the user experience for the United Nations Federal Credit Union (UNFCU) retail banking app. Explore the details of our collaboration in an insightful interview with Ben Rajan, the AVP of Application Development & UX at UNFCU in Long Island City, New York, available on the independent review platform Clutch

UNFCU is a financial institution that exclusively serves the United Nations community, with more than 200,000 members worldwide. UNFCU offers various banking services, such as savings, loans, and investment solutions customized to meet the distinctive needs of its clients. 

As a result, we created a UX/UI audit and prepared a prioritized action plan to enhance user experience for the UNFCU's retail mobile banking app.

About the Project

  • Client: UNFCU | The United Nations Federal Credit Union
  • Case: Retail mobile banking UX/UI assessment
  • Time: June to September 2023

Project summary

A financial nonprofit organization hired UXDA to conduct a UX/UI design evaluation. The team analyzed the client's mobile platform to spot usability issues and develop an action plan to enhance the experience.

Feedback summary

"UXDA was very efficient in their timelines while providing a quality output on their deliverables.

UXDA delivered a detailed UX/UI design report with crucial insights and major paint points of the mobile platform. The team met all goals and timelines and maintained regular communication throughout the project. Their efficiency and high-quality deliverables were outstanding.

The Interview

What your company does in a single sentence?

We are a not-for-profit cooperative with a mission to serve the financial needs of the UN community.

What specific goals or objectives did you hire UXDA to accomplish?

  • Retail mobile banking UX/UI assessment

How Did You Make the Selection?

  • High ratings
  • Pricing fit our budget
  • Company values aligned

How many teammates from UXDA were assigned to this project?

2-5 employees

Please Describe the Project Scope

Evaluate the mobile user experience for retail customers at UNFCU to identify possible usability issues and explore recommendations. Based on this assessment, develop an action plan outlining the following initiatives to enhance members' digital experience: removing friction points and addressing their needs.

Share any Outcomes From the Project

UXDA provided final report that detailed key insights and major paint points for our mobile platform in terms of UI/UX.

How Effective Was the Workflow?

UXDA met all goals and timelines for this project and was in constant communication throughout the process. Excellent work!

What Did You Find Most Impressive or Unique About UXDA?

UXDA was very efficient in their timelines while providing a quality output on their deliverables.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

To Turn X into a Global Bank, Musk Must Overcome Critical UX Challenges

Knowing Elon Musk's large-scale approach, his intention to turn X into a bank could have disruptive consequences for the banking industry. However, the conflict between the existing UX patterns of a social network and the implementation of financial functions can complicate the transformation.

Fintech Disruption In the Banking Industry is Driven by UX Design

Statistics on how and why Fintech use design to disrupt banking industry. What can we learn from it to gain success?

UXDA Celebrates 8th-year Achievements Gatsby Style

Happy 8th birthday, UXDA! Every year our team reaches more and more exciting peaks and passes through different challenges. And this year we celebrated it Gatsby style!

Specifics and Role of Fintech Designers and UX Consultants in Banking

Discover how to choose the right fintech designers for your financial company's digital product and secure a digital advantage in the highly competitive financial industry in 2023.

Future Banking Trends: Enable Next-Gen Financial UX

Future Banking Trends include technologies such as Generative AI, the metaverse, the blockchain, embedded banking, DeFi with CBDCs, and open banking which are creating the next-gen financial UX.

UXDA's Design Pyramid: Implementing DesignOps in Banks and FIs

DesignOps is a system of operations and processes that amplify the value and impact of design in a financial organization, increasing its customer-centricity and creativity.

Million Dollar Question: Why Users Reject Easy Banking Solutions

Why do users sometimes still put up with complex banking services, even though they might have experienced an alternative that's much more easy and user-friendly?

Digital Banking Design Through Rose-Colored Glasses

We are constantly telling the banks that financial design should be clear, simple and helpful in solving user issues. All of them agree, but they wonder why we have to constantly repeat what appears to be so obvious. Actually, this reaction puzzles me...

Mobile Banking Case Study: Luxury Banking App Design for Emotions

The case study of multi-awarded Light Bank guides how to design the simple and beautiful luxury banking mobile app, at the same time keeping the full-scale banking functionality.

ABOUT THE AUTHOR

Linda
Linda, Co-founder/ COO/ CFO

Linda is a source of endless energy. An education in international business management and years-long experience with 20+ digital startups has made her a dedicated strategic thinker who solves any problem with grace. No mission is impossible for her. Linda's responsibility and punctuality have become a legend around the agency.