We are privileged to have contributed to the long-term strategy of enhancing the user experience for the United Nations Federal Credit Union (UNFCU) retail banking app. Explore the details of our collaboration in an insightful interview with Ben Rajan, the AVP of Application Development & UX at UNFCU in Long Island City, New York, available on the independent review platform Clutch.
UNFCU is a financial institution that exclusively serves the United Nations community, with more than 200,000 members worldwide. UNFCU offers various banking services, such as savings, loans, and investment solutions customized to meet the distinctive needs of its clients.
As a result, we created a UX/UI audit and prepared a prioritized action plan to enhance user experience for the UNFCU's retail mobile banking app.
About the Project
- Client: UNFCU | The United Nations Federal Credit Union
- Case: Retail mobile banking UX/UI assessment
- Time: June to September 2023
A financial nonprofit organization hired UXDA to conduct a UX/UI design evaluation. The team analyzed the client's mobile platform to spot usability issues and develop an action plan to enhance the experience.
"UXDA was very efficient in their timelines while providing a quality output on their deliverables.
UXDA delivered a detailed UX/UI design report with crucial insights and major paint points of the mobile platform. The team met all goals and timelines and maintained regular communication throughout the project. Their efficiency and high-quality deliverables were outstanding.
What your company does in a single sentence?
We are a not-for-profit cooperative with a mission to serve the financial needs of the UN community.
What specific goals or objectives did you hire UXDA to accomplish?
- Retail mobile banking UX/UI assessment
How Did You Make the Selection?
- High ratings
- Pricing fit our budget
- Company values aligned
How many teammates from UXDA were assigned to this project?
Please Describe the Project Scope
Evaluate the mobile user experience for retail customers at UNFCU to identify possible usability issues and explore recommendations. Based on this assessment, develop an action plan outlining the following initiatives to enhance members' digital experience: removing friction points and addressing their needs.
Share any Outcomes From the Project
UXDA provided final report that detailed key insights and major paint points for our mobile platform in terms of UI/UX.
How Effective Was the Workflow?
UXDA met all goals and timelines for this project and was in constant communication throughout the process. Excellent work!
What Did You Find Most Impressive or Unique About UXDA?
UXDA was very efficient in their timelines while providing a quality output on their deliverables.
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If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.