UXDA Delivers Design for Best Digital Banking Platform Vendors

We’re proud to share that UXDA has been honored with the prestigious German Design Award 2025 by the German Design Council for the my.t money SuperApp in the "Excellent Communication Design" category!

Linda & Tamara & Santa

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Traditional UX in finance focuses on cleaner interfaces and smoother flows — but that’s not enough for high-stakes financial decisions. This article explores how Systemic UX shifts the focus to decision architecture, trust and resilience across the full customer lifecycle, helping banks reduce churn and build lasting loyalty in an increasingly skeptical market.

Alex & Linda

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This year, 413 European companies were nominated for European FinTech Awards TOP100 and UXDA entered TOP3 in category of Digital banking Innovation.

Alex

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Some call it authenticity, essential benefit, value proposition, or uniqueness. We use the concept of a "soul" to describe the unique character or essence of the financial product and how it impacts its users.

Arita & Inese & Alex & Linda & Andrew

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We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.

Alex

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Financial brands have long competed on speed, safety, and features—but real loyalty comes from emotion, not functionality. As expectations shift from efficiency to feeling, the winners will be those who design relationships, not just interfaces. This article shares 10 principles to turn financial apps into emotionally engaging growth engines.

Alex

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Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.

Alex

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It was announced that UX Design Agency, a small agency from Latvia, has been nominated for European’s Best FinTech Award. How did they achieve it?

Alex & Linda

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This article explores how 2024 became the breakthrough year for AI in banking—no longer a future experiment, but a strategic powerhouse reshaping digital customer experience. Discover how leading banks are using AI to unlock deeper personalization, smarter self-service, and faster, more human-centric digital interactions.

Alex & Linda & Ernests

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