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Building a digital service is a must, but it is not enough to provide financial services to digital customers. It has to match the customers' expectations to strengthen the brand for the future. To ensure this, financial companies must perceive the digital service as a product, not a channel.

Alex

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Magma UX Case Study: Digitalize NBA Players' Investments to Beat Market Volatility

UXDA designed a next-gen investment platform, for high-net-worth individuals. The aim was to create a quantitative hedge fund product to simplify and enhance the investment experience with cutting-edge technologies.

UX Design Review: What SurePrep, Part of Thomson Reuters Said About UXDA

We are honored to enhance the user experience for a next-gen product for the tax automation software and services leader SurePrep, part of Thomson Reuters, USA.

Next-Gen Digital Banking Design: Top 10 UX Strategies Unveiled

What is the main difference between next-gen financial products and legacy services, and what do financial institutions need to create next-gent digital offerings?

UXDA's AI Banking Design Wins A'Design Award Gold in Italy

UXDA received the Gold Award for the AI conversational banking app UX/UI design in the most prestigious and renowned Italian design competition A’ Design Award.

From Hero to Zero: The Fatal Impact of a Poor Product Launch in Banking

A weak launch strategy results in a range of negative outcomes, including low adoption rates, poor customer experiences, high resistance and even reputational damage. In this article, we'll explore key reasons why a digital product launch could fail and offer tips on how to avoid these pitfalls.

UXDA Celebrates 8th-year Achievements Gatsby Style

Happy 8th birthday, UXDA! Every year our team reaches more and more exciting peaks and passes through different challenges. And this year we celebrated it Gatsby style!

The Future of Generative AI and ChatGPT in Banking

Will AI make customers' lives better than ever before or become dangerous if applied without human-centricity?

CBDC Banking Could Disrupt Banks and “Steal” Their Funds

The Central Bank Digital Currencies (CBDCs) could start a new age in banking by impacting the financial customer experience and, as a result, disrupting the traditional business model. Will this CBDC trend be a threat or bailout for the industry, and how can UX design help banks to prepare for it?

my.t money UX Case Study: Banking Super App Design to Modernize Mauritius

MT challenged UXDA to envision and redesign a digital my.t money platform as an integrated financial and lifestyle service ecosystem to empower the Mauritian community.

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