What is User Centered Design (UCD) in banking and Fintech?
The definition of User Centered Design (UCD) or Human Centered Design (HCD) is: a methodology of creating products or services that provide solutions based on the human or user perspective in a problem-solving process. The term, "user centered design" was first introduced by Donald A. Norman in his 1986 book, User Centered System Design: New Perspectives on Human-computer Interaction.
The User Centered Design process in banking consists of:
- defining the full user context (e.g., user psychology, user behavior, pain points, user flow of using service or product, interactions)
- identifying the requirements
- designing a solution
- testing the results
User expectations are defined in the first stage of the design and became the core of an engineering and validation solution.
User Centered Design in banking, sometimes called Customer Centered Design, is focused on researching and empathizing with banking users to architect financial services that provide for them a delightful user experience. The best service design agencies to hire for such a job are UX design agencies, and especially UXDA, which is the first financial UX design agency of its kind.
User Centered Design methodology includes:
- user personas
- user scenarios
- use cases, etc.
The main UCD principles in banking and Fintech:
- The design is defined by a deep knowledge of users and their context;
- Users participate in design engineering and development;
- The design is tested and proved on users;
- The design process is iterative;
- The solution design provides a holistic user experience;
- The UCD team has multidisciplinary experience and knowledge.
The award-winning UXDA design agency has successfully integrated all of these principles into Financial UX Design Methodology to architect world-class digital financial services.
Check out the best articles by UXDA about User Centered Design in banking.
Financial UX Design is About Saving People's Lives (2020)
Most people can remember a situation in their lives when they experienced a huge amount of stress when dealing with money. A user-centered financial UX should help cope with such struggles and even save lives in order to avoid tragedies like the suicide of Alexander Kearns.
🎧 Don't Let Financial Services Fail Ignoring the Problem-Solution Cycle
Why some digital financial products are demanded and loved by the customers while others bankrupt? In the series of "Financial UX Explained" we look at the Financial UX Methodology.
🎧 Guide to Successful Digital Transformation in Banking Through Value
How can financial companies survive the GAFA attack and ensure a successful digital transformation while it's not too late? The only way to avoid losing clients is to focus sharply on the value financial product provides to the customers.
🎧 Get Rid of a “Marketing Mindset” That Ruins Digital Transformation in Banking
We highlight the differences between thinking in a “new way” versus “the old one.” These differences can explain why some products are successful in the modern digital environment while others are not.
UXDA on the Banking Transformed podcast by Jim Marous
On the Banking Transformed podcast by the world's TOP 3 influencer Jim Marous UXDA CEO Alex Kreger and Inspiration officer Monika discusses how organizations can use design thinking and improve internal processes, develop better products and services, and enhance the digital consumer experience.
How to Implement Design Thinking in Banking
Find out what is the definition of the Design Thinking in banking, what steps the process includes and how to implement Design Thinking to overcome challenges.
UX Design Checklist: Is Your Business User-Centered
It has never before been so critical for financial product success to deliver according to customers’ needs and wants. How is your banking doing at tackling the challenges of the experience age?
10 Powerful Design Thinking Quotes To Shake The Banking Industry
Embrace the essence of design and customer-centered thinking in the form of a brilliant quotes collection.
🎧 Financial UX Methodology: Does Your Mindset Fit the Digital Age
There are hugely successful digital companies that achieve fantastic results with minimal resources. What's their secret? We’ve identified five brilliant trends that lead the transition to digital and make it successful.
Underestimated Power of Design in Banking Digital Transformation
There's a great misconception about digital products that not a lot of people are aware of - design is NOT a matter of how your product looks like, it is about what your customer feels, the emotions.
How Core Banking Solution Can Ruin Success: 10 Brutal Truths
Out of date back-office systems hold banks back from digitizing and providing the best user experience. We collected a number of real-life cases that demonstrate the dramatic impact inner culture has on customers.
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