2022 has been an extremely productive year for the financial UX design agency UXDA. We have onboarded new key clients, such as Emirates NBD, Garanti BBVA, GCash, Carson Group and others, and expanded the geography of our work to 36 countries. Millions of users have appreciated digital financial products designed by UXDA.
We recruited new team members and actively improved our methodology and workflow throughout the year, resulting in multiple awards - 2 x iF Design Awards, UX Design Awards and Summit International Awards. And despite such a load, we shared over 30 insightful articles with our followers through Forbes, The Financial Brand, Muzli, UX Planet, Finextra and others.
In this article we have collected the 5 most popular stories in our blog for 2022. If you missed them, this is your chance to learn how to create exceptional financial products, CX trends in the insurance industry, the role of financial services in the metaverse, how to understand when it's time to redesign your app, and how to strengthen your purpose-driven strategy.
We aim to help you understand the needs and preferences of your customers to design better products and services that provide a more enjoyable and efficient user experience. These insights will help to improve your customers' satisfaction and loyalty, leading to increased revenue and success for your financial company.
TOP 5 Articles from the UXDA Blog this Year:
1. How Purpose-Driven Banking and Fintech Create Exceptional Products
We live in an ocean of technology with millions of digital products. They often do not have their own face, without an attractive idea behind them and do not have a story. This makes them both boring and confusing. They often make users' lives not only more difficult, but also steal their time and energy. How can we improve this situation? It is important for us to breathe life into financial industry by making it purpose-driven. Customers deserve humanity, understanding, and careful, human-centered design that adds soul to the digital product.
2. Digital Insurance Customer Experience Trends 2022
There are several key steps that insurance companies can take to build a successful human-centred insurance experience. One important step is to clearly define and understand the needs, preferences, and expectations of the target customers, and to design products and services that meet those needs in a simple and convenient way. Another key step is to provide a seamless and intuitive purchasing experience, using digital tools and platforms to make it easy for customers to find, compare, and purchase insurance products, or even better, provide an embedded insurance service. Third, insurance companies should focus on providing high-quality customer support and service, with responsive and knowledgeable teams available to care about customers in case of insurance claim.
3. Financial Services In The Metaverse: The Glue For A Creative Economy
The Metaverse will become the next global milestone after the digital transformation in the next few decades. It is, in fact, the transition of the internet from a two-dimensional experience into a multi-dimensional one, which will require a significant creative effort. This new world will lead to the fast development of a creative economy. The main task for financial services is to bridge the online and offline financial experience that will merge real and virtual assets. And, this is already happening.
4. Checklist to Test Your FI: Is it Time to Redesign Financial App?
Some banks are still using products designed 10 years ago, while some Fintechs do redesigns every year. If you are unsure when to redesign your digital bank's app, test your situation using our checklist and explore the 7 steps to take toward a successful redesign.
5. How to Strengthen Purpose-Driven Strategy in Banking
In the digital age, it is important for businesses to have a clear purpose or mission that guides their decisions and actions. A purpose-driven strategy can help a company stand out in a crowded and competitive marketplace, where customers have a wide range of options to choose from. The pandemic lockdowns have accelerated the importance of digitalization, taking it from a strategic priority to a matter of survival. Everyone wants to quickly catch up and reorient to the digital format, but it's not easy and leads to mistakes. The advantage can’t be extracted by the ones who hastily conducted the digital transformation but only by those who are purpose-driven.
Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":
If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.