back to latest articles

Digital Banking Breakthrough Success Story: From Outdated to Award-winning Core Banking

0

Digital Banking Breakthrough Success Story: From Outdated to Award-winning Core Banking

For anyone who knows how the banking back-office system looks like it would be a surprise that something of such complexity can win the Academy award of design - the IF Design Award. There’s a story behind every grand victory and we want to share it with you today.

This is a breakthrough success story about an extraordinary collaboration, or I would even say a partnership, that led to transforming a 15-year core banking solution into a revolutionary, award-winning business asset.

Outdated Core Banking System Design Ruins Everything

There's no secret that the majority of current banking back-office solutions are slow, complex, clumsy and leading the employees to mistakes instead of helping to avoid them.

The impact of an outdated banking back office system is much stronger than it seems at the outset. It drastically reduces the speed, quality and value customer service could provide.


10-digital-banking-1665561266.jpg

Transforming a 15-year core banking solution into a revolutionary, award-winning business asset.

A progressively thinking banking software vendor company from Paraguay ITTI Digital, had spotted these pain points and embarked on a journey toward improving the beating heart of banking.

They turned to my team after trying to make their company user-centered on their own. They had heard a lot about user experience and Design thinking, but the efforts to make it work weren't successful.

There was something missing that they couldn't figure out. The team felt skeptical of the possibility of combining back-office functionality and security measures with user-centricity and delightful design.

ITTI Digital realized that it’s not only about interface design or product features, which is why they decided to trust the financial design approach developed by UXDA.

uxda-process-cx-ux-methodology-approach-remarkable-financial-service-1665561373.jpg

Customer-Centered Core Banking That Allows to Expand Globally

We had a 6 month long intense collaboration. The main challenge of ITTI Digital was to disrupt the banking industry by creating a never-before-seen core-banking solution 100% focused on the employees. After half a year, a brand new, industry-first core banking solution was born.

This transformation led to:

  • a dramatic increase in banking's service speed, employee productivity, customer satisfaction;
  • the learning curve of banking employees reduced from several weeks to a few hours;
  • the potential for costly human errors significantly decreased;
  • ITTI Digital gained the opportunity to expand in the global market.
The end result over-delivered on our expectations, not only because it proved the possibility to combine the complex functionality with user centricity in an enjoyable, beautiful and delightful design, but also because we became live witnesses of the huge mindset shift a user-centered thinking creates in our organization.
Hector Ojeda, ITTI Digital Innovation Manager

This core banking system received one of the world's most famous design prizes - the IF Design Award. It was awarded in the Service Design category alongside Apple that was recognized for its digital finance service design of the well-known Apple card.

IF_Design_Award_2020-1666159314.jpg

The international jurors of 78 leading design experts from all over the world recognized this core banking solution UX/UI design for its exceptional transformation embodying a mission to inspire and lead the financial industry to a better future.

This core banking design is so much more than just an appearance; it transforms the daily routines of so many banking employees, as well as the service speed and convenience for the end users of the bank. This is really rewarding. Alex Kreger, CEO of UXDA

UXDA WINS THE WORLD-FAMOUS IF DESIGN AWARD

Of course, it took great courage to embark on this challenging journey. Most banks reveal they are very afraid of making such a huge and revolutionary shift, changing a structure that has been working for decades, but ITTI Digital is living proof that it's 100% worth it. And we are really proud of them!

Read the full step-by-step case study on the huge transformation we went through together with ITTI Digital.

Get UXDA Research-Based White Paper "How to Win the Hearts of Digital Customers":

If you want to create next-gen financial products to receive an exceptional competitive advantage in the digital age, contact us! With the power of financial UX design, we can help you turn your business into a beloved financial brand with a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty.

Share:

Listen to our podcast:

More from our blog

iGTB UX Case Study: Corporate Banking Usability Boost Across 5K+ Design Screens

In an exclusive case study we uncover the TOP insights of creating an exceptional UX for a corporate banking product by iGTB that consists of 5,000+ screens.

People are Stuck with Financial Services, but Banking Technology Could Help

Why people are bad at understanding and planning finances? People are frustrated by financial services, but banking technology have a solution.

Bonding Digital Banking Brands and Customers through Financial UX Design

What does it take to create a banking app that bonds clients and financial institutions? How does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers? UX strategist, UXDA CEO Alex Kreger provides answers.

ITTI Case Study: Next-Gen Core Banking Digital Transformation in the Cloud

With ITTI Digital’s permission, we are sharing an exclusive step-by-step case study on designing a next-generation banking back office that will definitely become a game changer in the industry.

Banking Innovation Only Thrives in Design-Mature Financial Organizations

A study by InVision surveyed 2,200 companies worldwide, revealing that design maturity significantly impacts key business success indicators. Mature companies with a strong design focus enjoy a five times higher impact on revenue, cost savings, and time to market compared to less mature ones.

Adapt Financial Brand Design for the Digital Economy

What is the most valuable thing in any company that can be built and developed over 20 years, but can be destroyed in five minutes? It is brand reputation.

UXDA Becomes One of the Best UX Design Agencies in the World

According to Clutch research UXDA is included in TOP15 best user experience agencies worldwide, as a leading financial UX design agency.

Banking Innovation: 5 Traits of Digital Disruption in Banking Industry

In 2018 Apple became the world's first trillion-dollar company, and Nokia failed. How this could explain digital disruption in banking?

UX Design Review: What SurePrep, Part of Thomson Reuters Said About UXDA

We are honored to enhance the user experience for a next-gen product for the tax automation software and services leader SurePrep, part of Thomson Reuters, USA.

ABOUT THE AUTHOR

Alex
Alex, Founder/ CEO/ UX Strategist

Alex has dedicated half of his life to studying human psychology, as well as business success, developing 100+ digital projects and 30+ startups. He spent 10 years researching UX and finance to create UXDA's methodology. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry.