In a world in which anyone can download a banking app, just being digital is no longer a differentiator. The real challenge now is building a brand's digital experience that goes beyond basic functionality—an experience that bridges the financial brand with customers’ values, emotions and long-term aspirations.
Through a strategic and forward-thinking UX approach, we expanded the Liv ecosystem to three groundbreaking solutions: the Liv X app for seamless lifestyle and financial management, an immersive spatial banking experience for enriched user engagement and the Liv Lite app to empower children's financial education.
Could design, often seen as an afterthought or just decoration, truly revolutionize finance? The toughest markets need the softest touch. Confident in their beliefs, Alex and Linda embarked on a mission to demonstrate that human-centered design could play a pivotal role in the financial sector.
CRDB Bank, a leading financial institution in Tanzania, recognized the need to transform its outdated mobile app into a cutting-edge solution for the future. By partnering with UXDA, CRDB not only modernized its app but also reinforced its reputation as the bank of tomorrow.
Garanti BBVA Securities aimed to move beyond third-party solutions by setting a new standard for investment experience in the Turkish market. The challenge was to transform eTrader into a highly personalized, user-centered app that delivers outstanding digital experience.
The most successful transformations in banking are not those that simply leverage technology, but those that seamlessly integrate powerful digital branding to create an emotional connection with customers.
Financial companies and banks worldwide are investing heavily to improve customer experience in banking. Despite these genuine efforts, many banks struggle to achieve the desired results. The culprit? Self-deception.
This article unveils the secrets of using ChatGPT prompts to drive innovation in banking UX, providing insights into how this tool can be integrated into the standard design process for transformative results.
Successful banking apps like Revolut and Cash App thrive by creating sexy user experiences that go beyond basic functionality. In this article, we explore why injecting "sex appeal" into your financial product is the key to making it a market leader.
As the financial industry evolves, digital products will remain central to a bank's identity and perception, making digital product design and UX key elements of banking strategy, brand identity, and profitability.